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UX Terminology #2

Intercept Studies

A good example is an interview/survey of a customer leaving a store about their experience. Intersection studies are one type of research method used to gather on-site feedback from a target audience. Blocking surveys are a great way to gain customer insights, especially if your business offers an online experience or has high website traffic. However, it is very important in this sense that the questions are prepared correctly.

Input Field

These are the fields where the user is required to enter text or numeric data (alphanumeric) -username, password, number of products, etc. Input fields allow users to enter text into a UI. They often appear in forms and dialog boxes.

Learnability

We all have to go through a certain learning curve to truly understand and use anything. Learnability in UI design; describes how easy or difficult it is to use a system and UI effectively. Some digital products have a wide variety of features and functions that come with a long learning curve. The biggest task for designers is to shorten this learning curve as much as possible and allow users to use the product in the most effective way.

Likert Scale

It is a survey method in which different people are asked to rank the answers to the survey. The scale can be with a minimum of 3 points (1- negative, 2- neutral, 3- positive). In a Likert scale survey, respondents do not choose between 'yes/no', there are certain choices based on 'agree' or 'disagree' to a particular survey question. Benefits of using a Likert scale in surveys; ease of use, ease of reporting, impartial response, time saving.

Mental Map/Model

The mental mapping method includes studies to extract the mental model of the users. With this method, the user's journey to use a product/service is mapped. In this mapping process, users' experiences, expectations, pain points, and emotions are determined. Understanding these situations that we encounter throughout the process is very useful in determining possible solution points that occur in the product.

Participatory Design

This design method, which was called co-operative at first and now co-design; It is an approach that tries to involve employees, partners, customers and end users in the process. In this approach, all stakeholders (eg customers, employees, partners, consumers) are invited to the design process as a means of better understanding and sometimes meeting their needs.

Breadcrumb

Represents the route a user takes while moving through the relevant website or application. It is the area where the screen/page is displayed with its parent/parents. A breadcrumb structure designed according to the needs of the visitors in the website / application aims to ensure that the users get maximum benefit from the content you offer.

Persona

It is the ideal representative user (with feedback, surveys, interviews and experiences) created for an app/website. These representative users, which emerged as a result of the analyzes made using some tools, actually belong to a fictional character. It is an extremely useful exercise in getting to know your potential user and communicating correctly.

Qualitative Research

Studies that investigate human/user behavior by focusing on context and observations. Qualitative research is the process of collecting, analyzing and interpreting non-numerical data such as language. Qualitative research is used to understand how individuals subjectively perceive and make sense of their social reality.

Quantitative Research

It is the study of human/user behavior that focuses on numerical data and statistics obtained through voting or surveys. The quantitative research process involves collecting and analyzing numerical data. It can be used to find mean figures, make estimates, test causal relationships, and generalize results to larger populations.

Remote Usability Studies

It is a method that allows test takers to conduct user research in their own environment using screen sharing software (eg Zoom). It also allows you to record the faces and voices of the participants (with permission). The important advantage of this method is that you can reach users/participants living in different cities/countries other than your own. You can also conduct more research sessions in less time.

Representative Sampling

It is the process of selecting a group of participants that represents your target audience. In representative sampling, you can use data from a sample to draw conclusions, for example, from the group of participants that represent the target audience. The larger the sample, the more likely it is that the target audience accurately reflects the population.

Survey

Questionnaire; it is most commonly used to describe the method of collecting information from a specified sample of individuals. A set of questions is presented to a specific group of participants. The answers to the questions are predetermined. Surveys are an important tool for combining and analyzing data that collects information about the opinions, behaviors or knowledge of people in this targeted group of respondents. It can be done in different ways such as telephone, internet, face-to-face.

Target Market

It is the target group for which a product is designed. The target market typically consists of people with similar characteristics. A target market is a segmented group of customers whose needs match your product.

Task Analysis

It is the method used by users to identify and understand the activities to be performed while interacting with a website or application. Task analysis systematically examines how users complete tasks to achieve their goals. Task analysis is crucial to user experience. Because a design that solves the wrong problem will fail no matter how good the UI is.

Workflow Diagrams

It is a visual representation of related tasks and the relationships between them on a website or application. Mapping a process in a task flowchart helps prevent potential errors and delays. At the same time, you can optimize business processes accurately with the task flow chart.

Think Aloud

In usability testing, it is a method in which users are asked to think aloud about the actions/interactions they see, feel and do, and in this way valuable information is collected. This method is particularly advantageous in that it allows you to discover what users really think about your design.

Usability

Usability is a concept that indicates how effectively and efficiently a user can interact with the interface. Usability is concerned with how a particular user achieves a defined goal in a given context. It is also a measure of how well the user can use a product/design. It can also be measured with Usability Test / Usability Test.

Usability Benchmarking

The measurement of the current availability of a system provides the basis for future availability measurement. This comparison is the comparison between the first and subsequent usability test results. The metrics are mostly user performance, but should cover all aspects of usability. Comparing a product or website to competitors is very useful for identifying features that increase usability. A fully functional prototype can be used to benchmark user attitudes and opinions, with a moderator asking questions and guiding the user through the experience.

Usability Lab

Usability lab testing is a qualitative research method in which participants' activities are recorded as they attempt to complete a set of tasks on a website or app. Observe user interaction with a UI or app in the test environment. In the meantime, users' activities are recorded and usability tests are carried out. This monitoring can be in the form of rooms separated by a two-way mirror or observation via video streaming.

User Flow

It is a diagram showing the steps that a user takes to complete the usage task on the related system (website/application). User flow is the basis of content requirements on web pages or application screens. The user flow organizes the user's movement within the product by mapping every step the user takes, from the entry point to the final interaction. They can also be with Wireframe (Grid) or UI (as the design is developed).

User Research

User research is the study of target users and their needs to add realistic contexts and insights to design processes. UX researchers adopt a variety of systematic methods to uncover potential problems. With these methods, they reveal valuable information that can be added to the design process. It focuses on understanding user needs, behaviors, and motivations through observation techniques, task analysis, and more. It is the stage where exactly what users need is analyzed and discovered.

Analytics

It gives valuable information about the visitors/users coming to your Web/Mobile applications or sites. It tells us from which source the traffic comes and how the visitor/user moves. The UI also gives a good idea of ​​whether the images, headlines or calls to action you've added are working.

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